Have you just started a new business recently? Or have you been running one for years? Whichever it is, being the owner, you may well know how important it is to have a business website since being discoverable on the web is of utmost importance in the tech era we live in today. But, did you know that more than 50% of all online traffic globally is conducted on a mobile device or mobile phone? This is according to Statista’s global data. So since hiring a web marketing services agency to design and develop your site is key, have you ever noticed if your business web pages are equally easy to access on smartphones and mobile devices?
If your site is not easily accessible on mobile devices, such as your iPhone or does not display or function as expected, you’ll need to focus on creating a fully responsive, mobile-friendly website. After all, the effectiveness of your business site depends on its smooth access across all devices, including mobile phones on which the majority of internet browsers search for products and services they are interested in.
In case you aren’t aware, having a mobile-friendly website is critical to the success of your business. A mobile-friendly website ensures that your site is easily discoverable on smartphones and other mobile devices, providing a better user experience for all online web visitors and potential customers.
Let’s take a closer look at the four reasons why having a mobile-friendly website is essential for your business growth:
Why is a Mobile-friendly Website So Important?
Reason 1: Get Greater Customer Reach With a Mobile-friendly Website
A mobile-friendly website is crucial for reaching as many potential customers online as possible. More and more people today browse eCommerce sites, business services sites, social media platforms, etc. on their mobile phones. If your business website isn’t compatible with mobile devices, you are almost certainly missing out on free, organic traffic. And, if you are paying for paid online ads like Google search engine marketing ads services, you’re not only giving the visitors from your online ads a bad or clumsy website user experience but you may be preventing them from purchasing from you. And you would definitely be wasting money spent on those pay-per-click ad clicks. An experienced digital marketing services company can help you improve the compatibility of your website with mobile phones and all mobile devices, on which the majority of people browse these days. This will help your website acquire more organic traffic and properly engage potential customers from any online advertising money spent on ads.
A professional online marketing services company can design and develop your business site to dramatically improve compatibility with mobile phones and all mobile devices so your website can handle with grace, any amount of future paid or organic traffic.
Reason 2: A Mobile-friendly Website Gives your Potential Customers a Superior User Experience
A top-notch customer experience is essential for business growth, and having a mobile-friendly website is an integral part of it. Your website should be easily accessible on mobile phones and tablets, and you can partner with a digital marketing service to develop, optimize and maintain your website to ensure a seamless browsing experience for your customers on all devices.
A Mobile-friendly Website Can Boost SEO Traffic And Sales
When it comes to search engine optimization (SEO), having a high-performance, mobile-friendly website can make all the difference. Google’s algorithm favors websites that are fast and mobile-friendly, and if your website isn’t optimized for mobile devices or all devices, your site’s search engine rankings will suffer. By ensuring that your website is fast and mobile-friendly, you can materially improve your website’s organic rankings, and organic traffic and thus acquire more customers and sales. This is all part of expert SEO marketing services and a quality website optimization service.
Reason 4: Engage and Maintain Customer Experience With a Responsive Mobile-friendly Website
A loyal and engaged customer base or potential customers is the key to business growth, and a performant mobile-friendly website is essential for achieving that. By providing a seamless browsing experience on mobile devices, including tablets, you’ll make it easy and pleasurable for your customers to read your content, follow your blog, understand your products and services and even purchase from your website. All this will ensure potential customers can easily become engaged, and current customers can easily stay engaged with your brand and continue to provide you with business.
Bottom Line Why You Need a Responsive Mobile-friendly Website
Having a mobile-friendly website is crucial for your business’s maintenance and growth. You simply cannot ignore optimizing your business website for mobile phone traffic if you do not want to lose customers and harm your business reputation. If you wish to design and develop an SEO-friendly, PPC traffic-friendly and mobile-friendly website, we can definitely help. TiTech Marketing’s online marketing services and website optimization services can assist you in creating a fully mobile-friendly site that will enhance your brand, keep your customers loyal and bring you and your business more customers. We build mobile device responsive web designs on various website platforms including, Square Space, Wix, Shopify, BigCommerce, WordPress website development and more to ensure a truly user-friendly online experience for all of your website visitors and potential customers.