We Offer Superior
Google Advertising Services
(Google Pay-Per-Click Ads Services)
(formerly Google AdWords)
Google paid search engine advertising can be tricky to navigate on your own, which is why we’ve spent more than two decades (since 2001) developing strategies and truly expert experience for you to employ in order to help you grow your business.
We offer true, hard to find expertise, actionable Google advertising services and PPC services plans in all facets of the most effective Google paid advertising. The following are often used synonymously to refer to this paid marketing channel and are the typical, Google recommended advertising services:
- Pay Per Click Advertising (PPC Advertising)
- Search Engine Marketing (SEM)
- Google Advertising
- Paid Social Media Advertising
- Google Ads, Google AdWords and More
Request Your Free Google SEM PPC Advertising Consultation Now:
Start your request here. We’ll contact you to come up with a best-in-class solution for you.
Digital paid advertising platforms like the Google PPC ads platform are constantly evolving, updating, and changing. This creates a highly competitive market that forces you to continuously adapt to ensure you’re meeting your goals. That’s why finding a partner with experienced Google advertising consultants you can trust to deliver the right results is paramount.
Why Google Advertising Services, Google Search Marketing, PPC and SEM?
According to studies conducted by Google, more than 8.5 billion searches are conducted every single day. And, based on MonsterInsight’s data, sites that rank in the top 5 results on the first page of Google.com on average receive 70% of all the clicks for a given search on Google. Sites that rank in the top #1 position on Google receives 28% of all clicks for a given search on Google. Even more amazing is that over 99% of searchers never click beyond the first 10 search results, basically don’t go beyond the first page of Google’s search results.
What does this mean for your business? If you and your business want to capture any meaningful percentage of the potential new customers that are searching for your goods and services online, you must be on the first page of Google’s search results or better yet within the top 5 results. Through our proven Google paid search engine marketing services, our experienced Google advertising consultants will get your business’s products or services on the front page and in front of the right potential customers.
In other words, if your site doesn’t rank on the first page of Google, you’ll be fighting for less than 1% of potential customers with your competitors, while ranking #1 at the top of Google search results means your company will have access to nearly 30% of potential customers. That’s 30% versus less than 1% – to succeed, your business must be on the first page at a very minimum.
This happens because individuals tend to click on the first result that meets their needs. If you’re sitting at number 11 on page two of the search results and a competitor is ranking on the first page, 99% of those potential customers will never even see your business’s webpage link.
So, how do you make sure you’re routinely popping up and ranking at the top of Google and getting in front of a large percent of your potential customers when they search for your goods and services?
The short answer is via our Google advertising services and Google’s advertising platform also known as Google Pay Per Click marketing (PPC marketing), Google Search Engine Marketing (Google SEM) or Google Paid Search
What are the Google Recommended Advertising Services:
Google Pay-Per-Click Ads Services or Google PPC Ads?
(Also Called Google Paid Search or Google Search Engine Marketing)
When people realize they want to purchase a product or service but don’t already have a provider for it (or are looking for a new one), they usually turn to their preferred search engine, 65+ percent of the time, Google.com, to research their options.
With our Google advertising services or Google PPC ads, you can directly target these hot leads by paying to be placed at the very top of the search results on search engines like Google. This means people who are searching on Google and ready to buy will see your listing potentially before your competitors.
Through Google pay-per-click advertising, each search is an opportunity to influence your customers’ decisions and encourage them to choose you over another company or business.
What’s even better? Our Google advertising services, Google PPC advertising or Google Paid Search Marketing is one of the most cost-effective forms of advertising since you only pay when your potential customer has enough interest to click your ad and visit your website. We call this “pay for performance” marketing.
Benefits of Google PPC Advertising Services (Google Paid Search Marketing)
If you’re familiar with the digital marketing space, you’ve likely heard a lot about Google PPC ads and Google SEM marketing—and there’s a reason for that. Pay-per-click is popular because it yields reliable trackable results when combined with the right amount of know-how and when created and managed by experienced Google advertising consultants. Some of the advantages of Google pay-per-click search marketing include:
Can be Highly Cost-effective
Compared to traditional advertising, pay-per-click introduces a new way to maximize your return on ad spend (ROAS). There are two major reasons for this.
First, Google advertising services and Google pay-per-click ads typically charge based on who clicks on your ads, rather than who sees them. This helps ensure that nearly every charge you incur is from someone who is at least somewhat interested in your unique offering. Second, because most people who click on your ad have some degree of interest in your business, the odds of each interaction converting into a paying customer is much higher than other marketing forms.
Get Fast Results
Compared to other marketing methods like SEO, PPC as a marketing strategy boosts customer acquisition into warp speed.
Now, to be clear, SEO is absolutely a traffic acquisition method worth investing in. It increases your daily traffic slowly, but it also has more longevity than its paid counterpart.
That said, Google advertising services or Google PPC is great for quickly acquiring clients in the meantime and targeting clients your SEO might be missing.
In short, SEO will deliver clients to you steadily over time, but it could be months before you see any real results from SEO.
With Google Paid Search advertising, many businesses literally start seeing leads or sales as soon as a few hours of going live. Although typically, we like to set expectations to a couple days to a week, depending on your business vertical. Some businesses’ conversions simply take longer depending on complexity and price points.
Set Up Relatively Simply With Fewer Resrouces
With SEO, acquiring a reliable volume of organic traffic requires months of investing in quality content, outreach and research on the front end to see meaningful results. In comparison, with professional Google PPC advertising services and Google PPC ads, set-up by an experienced Google advertising consultant, getting results is much faster. Getting initial results takes much less time.
For the experienced Google advertising consultant working with Google’s Google Ads PPC platform, a Google paid search ad campaign may take less than a day to prepare, depending on the complexity of your business and tracking setup. It still takes a ton of experience and work to set up properly. But it often does not require ultra-time consuming reliance on 3rd parties and content editing and revisions, etc. as SEO requires.
That said, for those who are unfamiliar or new to Google pay-per-click ads and Google’s advertising platform, it can take significantly longer as you get your bearings and learn your way around the Google paid advertising platform. The platform has hundreds of features and can be difficult to set up properly for success. Most importantly, your return on investment or ROI will suffer. In other words you’ll spend a lot of money with little to show for it as you attempt to learn how best to optimize your keywords, ads and settings.
Highly Customizable and Optimizable
The more targeted your Google paid search ads campaigns are, the higher conversion rate you’re bound to achieve and the more sales and profit you’re bound to make for your business. One of the biggest advantages to running professional Google advertising services and Google PPC ads is the ability it gives you to control your ad serving and to continually optimize your specifications to achieve the best results to achieve the highest ROI.
Beyond just choosing your specific targeted keywords, you can tailor your Google paid search campaigns based on your prospects’ interests, location, time of day and more to help get your business’s goods and services in front of the most motivated consumers at the most ideal times on their preferred devices.
Target Potential Customers Precisely
Consider what happens when an advertisement is aired on television. Typically, the firm paying for that ad pays for a specific amount of viewing time. During that slot, anyone watching that program will see that ad, whether they’re interested in the product or not. We say this type of advertising is not targeted.
With Google paid search advertising and Google Search engine marketing ads, the process is much different. Instead of selecting a time slot and hoping for the best, pay-per-click ads target individuals who have already shown interest in your products and others like them.
Clearly See And Track Your Results With Google Paid Advertising Services
With traditional advertising like TV, billboards, newspapers, magazines, etc. it’s often nearly impossible to track and understand how effective your advertising costs are. When you spend $1000 on ads in one of these channels, how do you determine which channel brought you the most business or if any of them brought you any business. Then layer on top of that multiple ads with different content, and you get nearly zero accountability for your ad dollars.
With Google search engine marketing ads, search engine marketers have ultimate visibility into how effective your dollars are at driving leads and sales for your business. Essentially every lead, including phone calls or SMS messages, or sale (conversion) can be traced back to the exact keywords that drove them, the exact ads that drove them and the exact money spent to acquire those leads or sales.
With advanced online marketing tracking and analytics, Google advertising services providers, Google paid search marketing consultants and Google PPC ads advertisers can precisely optimize towards specific ROI goals and be accountable for the money spent. This allows you as a business owner or manager to understand how your money is driving growth and revenue for your business. It also helps you understand where to best allocate your online advertising and marketing budget. This is a win-win for your business.
Drawbacks of Google PPC Ads and Google Paid Search Engine Marketing
As with anything, Google advertising services can be a double-edged sword if you’re using it for the wrong reasons or in the wrong ways or if it doesn’t fit your business goals. Here are some of the biggest disadvantages you may encounter with Google search engine marketing:
Highly Competitive and Requires a Potentially Costly Budget
Google PPC advertising may seem like a marketer’s dream, and it definitely can be, because it can be so fast to market and effective. However, there are tons of other business owners like you out there vying for traffic using these ad types.
This is especially true for advertising on Google since it’s the most popular search engine. And the more competitive and in-demand a keyword is, the more costly it is to get top search engine rankings for. This can mean that businesses with smaller budgets aren’t able to directly target some of the more competitive keywords they would like to. Instead, your business may have to find lower competition, long-tail, less popular keywords to compete for.
Additionally, paid advertising on Google through our Google advertising services does require a dedicated daily budget and daily cost to continue acquiring leads and sales. Once you stop, you almost immediately stop seeing the benefits.
So basically you’ll continuously need to spend money to continuously acquire leads and sales online with paid search engine marketing. This works for some businesses but maybe not for others.
Digitally Aware or Skeptical Consumers
Now more than ever, many internet consumers are aware of the existence of Google and other PPC ads or online ads and treat those advertisements or “sponsored” search results with skepticism.
Especially with banner ads or pay-per-click ads on search engines like Google, some consumers tend to forgo clicking (or even looking at) the top few paid ad results. They expect these to be advertisements and avoid them, as they can sometimes be less relevant to the search query in question when the ad creators or ad managers are less experienced at creating or managing their ad campaigns.
This is a key reason why choosing a highly competent and truly experienced Google paid search marketing consultant or search engine advertising agency is absolutely necessary.
Requires Follow-through
Demands an Advanced Google PPC Advertising Strategy and Expert Paid Ads Management
Our Google advertising services, Google PPC advertising and Paid Search in general isn’t like traditional advertising where you can throw things against the wall and see what sticks. Every Google PPC ads click is an individual cost, so you want to make sure you’re getting the most bang for your buck.
The best way to do this is to strategize with low-competition, high-volume keywords and smart negative keyword optimization and targeting optimization.
However, the first set of keywords you choose may not attract the right traffic. You’ll have to review your analytics, rework your ideal audience definitions and continually optimize to maintain optimal performance as searchers’ demand changes and the algorithms evolve.
So an experience-driven strategy and expert search engine marketing strategy, management and a lot of hard work is a must. These involve constant optimization, constant monitoring and constant testing. All of these are key to achieving a strong ROI and success with any search engine marketing efforts, including with Google search engine marketing.
Are Google PPC Ads and Google Advertising Services a Good Fit For Your Business?
Despite how well they can work, the Google recommended advertising services, Google pay-per-click ads and search engine marketing isn’t right for everyone or every company. Small startups with limited capital may find it difficult to maintain a meaningful budget to wade through the testing and optimization phase needed to reach optimal performance and pacing potential. We recommend an absolute minimum of $300 as a monthly budget and the ability to spend that $300 for at least 3-6 months for the smallest businesses.
Furthermore, if you’re marketing a new product or service that no one knows to search for, i.e. little or no search demand exists in the market yet, you will likely find Google PPC advertising to produce little benefit. And you will potentially spend money for the PPC setup and ongoing management for the PPC paid search services even if the actual ad clicks don’t cost much, because of the lack of online demand.
Other than these two things, if you work with an experienced Google advertising consultant and Google advertising services agency, like TiTech Marketing (that’s us!), you’ll likely be thrilled with the business results.
By creating fully optimized and properly targeted Google PPC ads campaigns paired with a competitive budget in your business space, Google pay-per-click ads and Google search engine marketing will quickly become an essential piece of your sales and online advertising strategy. Ultimately Google paid search engine marketing should and can be a key part of most any business’s growth and success.
If Google recommended advertising services are not for you, then you may want to explore our SEO consulting services and SEO marketing services.
Why Choose TiTech Marketing as your Expert Google Advertising Consultants?
Growth-Oriented
More than anything, we want to see you grow. To make this happen, we work with you to understand your business goals and timelines. This allows us to quickly deliver what you need now, generate a steady influx of new leads and sales for your business and to create a realistic strategy and plan for the future.
Partners not Clients
We partner with the businesses who want to work with us, because we understand just how important your contributions are and our collaboration is. We believe that the services you provide are just as important as our work to market and promote them in accordance with your goals. Our successes are only as good as yours.
Conversion, Leads & Sales-Focused
Our Google SEM agency is focused on helping you achieve your marketing and revenue goals through scalable customer acquisition. To help you meet your goals, we continually strategize, test, implement and analyze campaign, keyword and ad data to ensure you always have a competitive advantage in your business space and that you are getting as much real business as possible for your online advertising dollars.
Engagement, Customization and Personalization
Our Google advertising services are always customized and personalized to your business, your business goals and your competitive landscape. We engage with you or your team constantly to understand your business details and nuances.
By working with you and your company in this way, we are able to truly customize your Google Ads campaigns and ads to best target your potential customers, to best achieve your unique business goals and to get you the unfair competitive advantage to take your business to the next level.
With Google advertising services, SEM and Google Paid Search ads, you need a partner that is willing to understand your goals and to truly collaborate and partner with you to deliver the results you want.
At TiTech Marketing, we are truly experts at building and optimizing custom tailored conversion-driven, sales/lead-focused Google marketing campaigns. We create advanced custom strategies and the best quality ads and optimize and manage search ad campaigns for our partners day in and day out to help ensure our partners to, not only rank high in search results and stay there, but to more importantly acquire new leads and sales to scale your business.
Our Core SEM/PPC Paid Marketing Services
PPC Paid Search Engine Marketing (Keyword Search Campaigns)
More than just selecting which keywords to target, we build advanced paid search marketing strategies custom tailored to your needs and goals.
Reach your audience and new customers and previous customers at scale exactly when they are searching online for the precise goods or services that you offer - all without compromising your budget or brand. This is the ultimate tool for targeting new customers and scaling your business.
Paid Social Media Marketing (SMM)
Search Engine Marketing alone won’t grow your business to its maximum potential. Social media marketing requires in-depth strategy to help you make the right decisions and present a brand and products or services that speaks to your audience and the right audience.
Get in front of your audience, new customers and previous customers when they are on social media. Get them to engage or reengage with your business.
Display and Video Marketing
Visualizing images or videos related to your products, services and brand is a multi-faceted approach in which figuring out where your audience(s) browses and what engages them is just as important as the image and video content you produce.
Via Display and Video advertising, your products, services and brand will be presented across thousands of websites in the form of image ads (display ads) or video ads. Get your audience, potential customers and previous customers to engage or reengage with your business.
Remarketing Ads
When you spend money to get new potential customers to your site, they are often just starting their buying journey and not ready to engage or buy. Most customers visit a site 2-7 times prior to a purchase. So, you'll want - no need to find a way to get those potential customers to return to remind them how great the services or products they considered before at your website are. Or you'll want to get an enticing offer in front of them to push them to engage or buy.
Remarketing ads are designed to put your product or service back in front of customers who have viewed them or others like them. This allows you to directly target already interested consumers and maximize your marketing budget’s efficiency.
Local Services Ads (Google Guaranteed Ads/LSAs)
As a local business, you want to target people in your area. Using Local Services Ads or "Google Guaranteed" ads, also known as "Google Screened" ads, will ensure that you and your local business stands out when nearby prospects search for the products and services you offer. Your ads will display with a “Google Guaranteed” or "Google Screened" quality promise badge backed by Google.
This gives you and your business the trust it deserves and helps you stand out to and gain the trust of your potential customers making their decision to buy from your business an easy one.
Dynamic Custom Analytics & Custom SEM Reporting Dashboards
As a business owner, you’re up to your neck in work. We get it. We can customize reports for you so you can hone in on only the most critical information faster and easier. This allows you as a business owner or marketing manager to make more effective, growth and ROI-related enterprising decisions easier and more quickly.
We support and encourage striving for data-driven decision making in all areas of your business especially when it comes to maximizing marketing ROI. Our custom analytics and reporting is designed precisely to help you achieve these decision making goals for maximum ROI.
See Our Google Advertising Services
(PPC Paid Search Services)
Our Google Search Engine Marketing Services
(Google Ads Keyword Search)
Advertise your goods and services on Google.com and thousands of other Google partner sites where nearly 8.5 billion people are searching for products and services every single day. Leverage this massive opportunity for your business by showing your site or app listing precisely when potential customers or prospects are actively searching for exactly the products or services your business offers.
If you’re looking to increase your business’s online visibility, drive more real potential customers to your website (not just “traffic”) and grow your sales and revenue, Google paid search marketing and our Google PPC advertising services are definitely worth considering.
This advertising channel allows us to create ultra-targeted advertisements that appear at the top of Google search results when potential customers are searching for keywords related to your business. This means that your business will be more visible to people who are actively searching for your products or services. Plus, you only pay for the ads when a in interested potential customer clicks on them to visit your site.
Thus you’re paying for performance – paying only when a potential customer actually shows interest and evaluates your goods or services. With our Google Ads PPC paid search services, you can increase your online presence and reach more paying customers faster than ever before.
Below are a handful of Google PPC advertising keyword search examples for just a few of the industries in which we have experience and specialize:
Google Advertising for Dentists/Medical Clinics
if you run a dental office in New York, with Google Ads, you can get your dental website to display at the top of Google’s search results page when a potential new dental patient types searches similar to the following into Google while searching for the exact dental services you offer:
- “best dental implant dentist”
- “Invisalign provider in New York”
- “Manhattan oral surgery specialist”
Google Advertising for Financial Services or Investment Services
If you’re a financial/investment service provider in Atlanta, running our Google Advertising Services can help your website show up at the top of Google search results pages when potential customers search for the financial investment services that your business offers, like the following:
- “best investment manager in Atlanta”
- “investment services near me”
- “investment portfolio manager in my area”
Google Advertising for Automotive and Car Dealers
If you’re an auto dealership small or large or even a franchise of dealerships in Tampa, running our Google Advertising Services can help your website and your specific vehicle inventory listings show up at the top of Google search results pages when potential car buyers search for the exact vehicles your dealership(s) have on the lot in inventory, like the following:
- “used car dealer in Tampa”
- “2021 Chevrolet Corvette for sale near me”
- “Honda Accord sedans for sale” or
- “low mileage blue 02 BMW 3-series”
Google Advertising for Cleaning Services
If you’re a cleaning service provider in Las Vegas, running our Google Advertising Services can help your business website show up at the top of Google search results pages when potential customers search for the cleaning services that you offer, like the following:
- “best home cleaners North Las Vegas”
- “commercial cleaning service near me”
- “Henderson small business cleaning services”
Google Advertising for Real Estate & Realtors
If you’re a real estate brokerage, real estate agency, real estate agent or mortgage lender, running our Google Advertising Services can help your business website show up at the top of Google search results pages when potential customers search for the real estate properties you represent or are looking for a mortgage that you offer, like the following:
- “homes for sale in Atlanta GA”
- “townhouse for sale in my area”
- “best Savannah mortgage lender”
Google Advertising for Law Offices or Legal Services
If you’re a law office or attorney in Greenville, running our Google Advertising Services can help your website show up at the top of Google search results pages when potential customers search for the legal services you offer, like the following:
- “best injury attorney in Greenville”
- “traumatic injury lawyer near me”
- “Greenville mass tort attorney” or
- “best truck accident lawyer”
These are just a few examples of the types of businesses that could greatly benefit from advertising on Google and our Google Advertising Services. These are also just a small sample of the types of online searches (keywords) that your business could rank at the very top of Google for.
We custom tailor every campaign for each specific client depending on their goals and specific products and services; so the above examples are not necessarily representative of what your real campaigns would include. Google Ads PPC paid search marketing services are probably the most customized, most highly targeted and effective form of online marketing that we provide.
Contact us for more specific information customized and optimized for your unique business needs.
Google Display Advertising
Building a brand and getting in front of potential customers to attract customers is crucial for business success. That’s why using Google Ads Display Ads and our Google Advertising Services is a key part of a truly holistic approach to online marketing. This channel allows you to display image-based ads on thousands of Google’s display network websites and apps, getting your brand and products and services in front of potential customers even when they’re not actively searching for your goods or services.
This helps to keep your goods, services and brand front and center for when the customer(s) are ready to buy. With advanced targeting options, we can ensure that your ads are seen by the right people at the right time. Plus, as with the Google search ads, you can opt to only pay when an interested potential customer clicks on your ad to visit your website or app. This makes Google Display ads another relatively cost-effective way to drive possible customers to your website and to grow your brand presence. Overall, Google Ads Display Ads is a valuable tool for any business looking to expand their reach, grow their brand presence and attract more customers.
Google Dynamic Display Remarketing Ads
The most advanced form of Google Display Remarketing – Use Google Dynamic Display Remarketing and our Google Advertising Services to re-target hot leads and the most engaged, most interested potential customers that have not only already visited your site but have spent time viewing and evaluating specific products or services on your site.
We use Google Dynamic Remarketing to track and ‘follow’ these hot leads across the web to other third-party websites to remind these hot leads on these other sites to return to further evaluate or purchase the exact same products or services they originally viewed on your site. These dynamic remarketing ads reintroduce these hot potential customers to the products and services they’ve already shown interest in to draw them back to your site and improve the chances of them becoming a paying customer.
Google Video Display Ads (YouTube Advertising)
Google Video Display Ads, also known as YouTube Ads, is one of our most popular and powerful Google Advertising Services channels for businesses looking to reach a wider audience and engage them with video ads. With these ads, your business can create engaging personable video content that will be shown on YouTube and other Google Display Network websites and apps.
By targeting specific demographics, interests, keywords or other custom audience segments, your business can ensure that your online advertisements are seen by the right people at the right time. This will not only increase your online presence and brand recognition, but these will also create a unique connection that only video can do to attract more customers to your business. With the ability to track your ads’ performance and adjust your strategy accordingly,
Google Video Display Ads can dramatically help your sales and revenue grow and help you reach your goals. Pairing these Google Video Display YouTube Ads with custom Google Ads paid search marketing campaign(s) is a popular and very powerful way to grow your business to the next level, gain market share and succeed.
Google Local Services Ads
(Google Guaranteed Ads/LSAs)
For businesses that acquire most if not all clientele from local areas—stand out to potential leads near you with smart local ads that engage with laser focus. Very similar to our powerful Google Ads Paid Search Advertising Services, Google Local Services Ads allow your business to advertise on Google.com with a hyper-focused targeting for connecting your local business with nearby local customers searching for your services in your area.
LSAs, also commonly referred to as Google Guaranteed Ads or Google Screened Ads, allows your business to showcase your services when potential customers are searching for the services you offer just like standard Google keyword search ads. But, unlike standard Google Ads Search, LSAs are based on a pay-per-lead payment model. Plus, they are intended specifically for local service businesses and highlight your Google Business ratings and reviews at the top of Google search results. This makes it easier for local customers to find and contact you and your business.
One of the key benefits of Local Services Ads is that they are highly focused on local targeting, meaning your business connects with customers who are actively searching for your services in the local area(s) that you service. Additionally, you’ll only pay for actual leads generated through the LSA ads, as opposed to paying for each click on your ad as is the case with standard Google Search Ads, ensuring a strong return on investment.
These Google Guaranteed Ads also uniquely highlight an elevated level of trust and credibility for your business, as Google verifies and screens your business before allowing you to advertise in LSAs. This verification process includes background checks, verifying licenses and evaluating any negative reviews or complaints.
Overall, Google Local Services Ads is a super popular and high ROI marketing channel for service businesses looking to generate more qualified leads, establish more credibility and acquire more paying customers in their local area.
Google Shopping Ads
(via Google Performance Max and Google Merchant Center)
Ideal for online sales and eCommerce – Advertise on Google.com and Google Shopping with Google Shopping Ads and our Google Advertising Services. These shopping ads were previously known as Product Listing Ads (PLAs). Google Shopping Ads offer a powerful channel through which businesses can promote their products online, increase their visibility and ultimately drive more sales. The Google Shopping Ads service is particularly effective for online retailers as it allows them to showcase their products directly within and usually at the top of search engine results. Thus, businesses can effectively target online consumers who are actively searching for specific products or services and grow sales and revenue.
To advertise on Google Shopping, businesses need to create a Google Merchant Center account and set up Shopping Ads through the Google Ads platform. This process involves uploading product data, setting a budget and choosing where the ads will appear. Once set up, a business’ products are then displayed in Google’s search results, complete with product images, prices, videos and store information.
What sets Google Shopping Ads apart from traditional search ads is its visually engaging format. This feature increases the chances of attracting customers as they can see what they’re buying before clicking on the ad. This not only leads to higher conversion rates but also better qualified leads. Furthermore, Google Shopping Ads uses a pay-per-click model, allowing your business to only pay when a user shows real interest and clicks on your ad to visit your website. This provides your business with control over your advertising budget and ensures that you only pay for ads that generate real interest.
In summary, Google Shopping Ads provides a unique opportunity for businesses to showcase products directly in Google’s search results. With its visually engaging format and pay-per-click model, it’s an effective way for online retail or eCommerce businesses to increase online visibility and drive more sales.
Our Google Search Engine Marketing Services
(Google Ads Keyword Search)
Advertise your goods and services on Google.com and thousands of other Google partner sites where nearly 8.5 billion people are searching for products and services every single day. Leverage this massive opportunity for your business by showing your site or app listing precisely when potential customers or prospects are actively searching for exactly the products or services your business offers.
If you’re looking to increase your business’s online visibility, drive more real potential customers to your website (not just “traffic”) and grow your sales and revenue, Google paid search marketing and our Google PPC advertising services are definitely worth considering.
This advertising channel allows us to create ultra-targeted advertisements that appear at the top of Google search results when potential customers are searching for keywords related to your business. This means that your business will be more visible to people who are actively searching for your products or services. Plus, you only pay for the ads when a in interested potential customer clicks on them to visit your site.
Thus you’re paying for performance – paying only when a potential customer actually shows interest and evaluates your goods or services. With our Google Ads PPC paid search services, you can increase your online presence and reach more paying customers faster than ever before.
Below are a handful of Google PPC advertising keyword search examples for just a few of the industries in which we have experience and specialize:
Google Advertising for Dentists/Medical Clinics
if you run a dental office in New York, with Google Ads, you can get your dental website to display at the top of Google’s search results page when a potential new dental patient types searches similar to the following into Google while searching for the exact dental services you offer:
- “best dental implant dentist”
- “Invisalign provider in New York”
- “Manhattan oral surgery specialist”
Google Advertising for Financial Services or Investment Services
If you’re a financial/investment service provider in Atlanta, running our Google Advertising Services can help your website show up at the top of Google search results pages when potential customers search for the financial investment services that your business offers, like the following:
- “best investment manager in Atlanta”
- “investment services near me”
- “investment portfolio manager in my area”
Google Advertising for Automotive and Car Dealers
If you’re an auto dealership small or large or even a franchise of dealerships in Tampa, running our Google Advertising Services can help your website and your specific vehicle inventory listings show up at the top of Google search results pages when potential car buyers search for the exact vehicles your dealership(s) have on the lot in inventory, like the following:
- “used car dealer in Tampa”
- “2021 Chevrolet Corvette for sale near me”
- “Honda Accord sedans for sale” or
- “low mileage blue 02 BMW 3-series”
Google Advertising for Cleaning Services
If you’re a cleaning service provider in Las Vegas, running our Google Advertising Services can help your business website show up at the top of Google search results pages when potential customers search for the cleaning services that you offer, like the following:
- “best home cleaners North Las Vegas”
- “commercial cleaning service near me”
- “Henderson small business cleaning services”
Google Advertising for Real Estate & Realtors
If you’re a real estate brokerage, real estate agency, real estate agent or mortgage lender, running our Google Advertising Services can help your business website show up at the top of Google search results pages when potential customers search for the real estate properties you represent or are looking for a mortgage that you offer, like the following:
- “homes for sale in Atlanta GA”
- “townhouse for sale in my area”
- “best Savannah mortgage lender”
Google Advertising for Law Offices or Legal Services
If you’re a law office or attorney in Greenville, running our Google Advertising Services can help your website show up at the top of Google search results pages when potential customers search for the legal services you offer, like the following:
- “best injury attorney in Greenville”
- “traumatic injury lawyer near me”
- “Greenville mass tort attorney” or
- “best truck accident lawyer”
These are just a few examples of the types of businesses that could greatly benefit from advertising on Google and our Google Advertising Services. These are also just a small sample of the types of online searches (keywords) that your business could rank at the very top of Google for.
We custom tailor every campaign for each specific client depending on their goals and specific products and services; so the above examples are not necessarily representative of what your real campaigns would include. Google Ads PPC paid search marketing services are probably the most customized, most highly targeted and effective form of online marketing that we provide.
Google Display Advertising
Building a brand and getting in front of potential customers to attract customers is crucial for business success. That’s why using Google Ads Display Ads and our Google Advertising Services is a key part of a truly holistic approach to online marketing. This channel allows you to display image-based ads on thousands of Google’s display network websites and apps, getting your brand and products and services in front of potential customers even when they’re not actively searching for your goods or services.
This helps to keep your goods, services and brand front and center for when the customer(s) are ready to buy. With advanced targeting options, we can ensure that your ads are seen by the right people at the right time. Plus, as with the Google search ads, you can opt to only pay when an interested potential customer clicks on your ad to visit your website or app. This makes Google Display ads another relatively cost-effective way to drive possible customers to your website and to grow your brand presence. Overall, Google Ads Display Ads is a valuable tool for any business looking to expand their reach, grow their brand presence and attract more customers.
Google Dynamic Display Remarketing Ads
The most advanced form of Google Display Remarketing – Use Google Dynamic Display Remarketing and our Google Advertising Services to re-target hot leads and the most engaged, most interested potential customers that have not only already visited your site but have spent time viewing and evaluating specific products or services on your site.
We use Google Dynamic Remarketing to track and ‘follow’ these hot leads across the web to other third-party websites to remind these hot leads on these other sites to return to further evaluate or purchase the exact same products or services they originally viewed on your site. These dynamic remarketing ads reintroduce these hot potential customers to the products and services they’ve already shown interest in to draw them back to your site and improve the chances of them becoming a paying customer.
Google Video Display Ads (YouTube Advertising)
Google Video Display Ads, also known as YouTube Ads, is one of our most popular and powerful Google Advertising Services channels for businesses looking to reach a wider audience and engage them with video ads. With these ads, your business can create engaging personable video content that will be shown on YouTube and other Google Display Network websites and apps.
By targeting specific demographics, interests, keywords or other custom audience segments, your business can ensure that your online advertisements are seen by the right people at the right time. This will not only increase your online presence and brand recognition, but these will also create a unique connection that only video can do to attract more customers to your business. With the ability to track your ads’ performance and adjust your strategy accordingly,
Google Video Display Ads can dramatically help your sales and revenue grow and help you reach your goals. Pairing these Google Video Display YouTube Ads with custom Google Ads paid search marketing campaign(s) is a popular and very powerful way to grow your business to the next level, gain market share and succeed.
Google Local Services Ads
(Google Guaranteed Ads/LSAs)
For businesses that acquire most if not all clientele from local areas—stand out to potential leads near you with smart local ads that engage with laser focus. Very similar to our powerful Google Ads Paid Search Advertising Services, Google Local Services Ads allow your business to advertise on Google.com with a hyper-focused targeting for connecting your local business with nearby local customers searching for your services in your area.
LSAs, also commonly referred to as Google Guaranteed Ads or Google Screened Ads, allows your business to showcase your services when potential customers are searching for the services you offer just like standard Google keyword search ads. But, unlike standard Google Ads Search, LSAs are based on a pay-per-lead payment model. Plus, they are intended specifically for local service businesses and highlight your Google Business ratings and reviews at the top of Google search results. This makes it easier for local customers to find and contact you and your business.
One of the key benefits of Local Services Ads is that they are highly focused on local targeting, meaning your business connects with customers who are actively searching for your services in the local area(s) that you service. Additionally, you’ll only pay for actual leads generated through the LSA ads, as opposed to paying for each click on your ad as is the case with standard Google Search Ads, ensuring a strong return on investment.
These Google Guaranteed Ads also uniquely highlight an elevated level of trust and credibility for your business, as Google verifies and screens your business before allowing you to advertise in LSAs. This verification process includes background checks, verifying licenses and evaluating any negative reviews or complaints.
Overall, Google Local Services Ads is a super popular and high ROI marketing channel for service businesses looking to generate more qualified leads, establish more credibility and acquire more paying customers in their local area.
Google Shopping Ads
(via Google Performance Max and Google Merchant Center)
Ideal for online sales and eCommerce – Advertise on Google.com and Google Shopping with Google Shopping Ads and our Google Advertising Services. These shopping ads were previously known as Product Listing Ads (PLAs). Google Shopping Ads offer a powerful channel through which businesses can promote their products online, increase their visibility and ultimately drive more sales. The Google Shopping Ads service is particularly effective for online retailers as it allows them to showcase their products directly within and usually at the top of search engine results. Thus, businesses can effectively target online consumers who are actively searching for specific products or services and grow sales and revenue.
To advertise on Google Shopping, businesses need to create a Google Merchant Center account and set up Shopping Ads through the Google Ads platform. This process involves uploading product data, setting a budget and choosing where the ads will appear. Once set up, a business’ products are then displayed in Google’s search results, complete with product images, prices, videos and store information.
What sets Google Shopping Ads apart from traditional search ads is its visually engaging format. This feature increases the chances of attracting customers as they can see what they’re buying before clicking on the ad. This not only leads to higher conversion rates but also better qualified leads. Furthermore, Google Shopping Ads uses a pay-per-click model, allowing your business to only pay when a user shows real interest and clicks on your ad to visit your website. This provides your business with control over your advertising budget and ensures that you only pay for ads that generate real interest.
In summary, Google Shopping Ads provides a unique opportunity for businesses to showcase products directly in Google’s search results. With its visually engaging format and pay-per-click model, it’s an effective way for online retail or eCommerce businesses to increase online visibility and drive more sales.
SEM and PPC Advertising Related Services
Strategic Data-driven Paid Search Marketing Planning
We will analyze your current website and marketing metrics and use our findings to benchmark your businesses current reach, exposure and optimization. Then we generate a strategic roadmap to exponentially scale and increase your business sales and revenue.
Analytics Auditing and Recommendations For PPC
We’ll complete an extensive website audit of all key aspects such as current and previous analytics, user data, tracking codes, conversion rates and more so we can provide tailored recommendations on the best way to meet your goals.
User Data Insights and Business Intelligence (BI) For PPC
Get custom reports on user data and business intelligence including interests, behaviors, demographics, navigation tendencies, top products/services and more to help you better understand your prospects, your customers, your business and your market.
Events and Conversions Tracking, Analytics and Reporting For PPC
Using Google Tag Manager, Google PPC ads platform conversion scripts (and others), advanced custom phone call, SMS, form and chat tracking, video engagement, etc. we’ll identify and collect precise data based on current conversion events, user paths and other activities your website visitors perform.
We will then compile this paid search conversion data into comprehensive custom reports to give you the most relevant and actionable understanding of crucial analytics like web attribution for phone calls, text messages, form conversions, sign-ups, sales, revenue, etc. in conjunction with web and/or app traffic, and more.
Marketing Acquisition Analytics and Reports For PPC
Understand where your most valuable traffic comes from using our breakdown of key channels and metrics around search queries, search ad content, platform content consumption, organic searches, social visits, referrals, direct traffic, paid search effectiveness, display/image ads effectiveness, video ads coverage and engagement and much more.
Holistic Digital Advertising Analytics and Custom Dashboards For PPC
Target and optimize your Google PPC advertising and other search engine marketing by routinely reviewing advertising metrics and using that data to better segment and market to your audience and potential customers.
SEM and PPC Advertising Related Services
Strategic Data-driven Paid Search Marketing Planning
We will analyze your current website and marketing metrics and use our findings to benchmark your businesses current reach, exposure and optimization. Then we generate a strategic roadmap to exponentially scale and increase your business sales and revenue.
Analytics Auditing and Recommendations For PPC
We’ll complete an extensive website audit of all key aspects such as current and previous analytics, user data, tracking codes, conversion rates and more so we can provide tailored recommendations on the best way to meet your goals.
User Data Insights and Business Intelligence (BI) For PPC
Get custom reports on user data and business intelligence including interests, behaviors, demographics, navigation tendencies, top products/services and more to help you better understand your prospects, your customers, your business and your market.
Events and Conversions Tracking, Analytics and Reporting For PPC
Using Google Tag Manager, Google PPC ads platform conversion scripts (and others), advanced custom phone call, SMS, form and chat tracking, video engagement, etc. we’ll identify and collect precise data based on current conversion events, user paths and other activities your website visitors perform.
We will then compile this paid search conversion data into comprehensive custom reports to give you the most relevant and actionable understanding of crucial analytics like web attribution for phone calls, text messages, form conversions, sign-ups, sales, revenue, etc. in conjunction with web and/or app traffic, and more.
Marketing Acquisition Analytics and Reports For PPC
Understand where your most valuable traffic comes from using our breakdown of key channels and metrics around search queries, search ad content, platform content consumption, organic searches, social visits, referrals, direct traffic, paid search effectiveness, display/image ads effectiveness, video ads coverage and engagement and much more.
Holistic Digital Advertising Analytics and Custom Dashboards For PPC
Target and optimize your Google PPC advertising and other search engine marketing by routinely reviewing advertising metrics and using that data to better segment and market to your audience and potential customers.
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Frequently asked questions
Digital advertising refers to any kind of promotional advertising or marketing that displays or promotes on digital channels. Typically, digital channels refer to any websites, search engines, apps or platforms that are connected to the internet or are accessible via digital devices such as computers, mobile phones, smart TVs, smart home devices, etc.
Search engine advertising is a relatively affordable and nearly instantaneous way to promote your business’s products or services to new potential customers who are actively searching for the products and services that your business offers. This means most any business small to large can quickly and affordably start to gain new customers and sales without a large financial commitment and with minimal risk.
We leverage the most current and advanced coding and tracking technology installed on your website or app to track any conversions you may need to track. This includes tracking and attributing phone calls, chats, SMS text messages, email contact forms, ecommerce sales, etc. back to the money you spend on your ads. We are proud to boast true loop back attribution capabilities to provide you with a clear view into ROI and the effectiveness of your advertising budget.
Directly, no. But, paid advertising can have a ‘halo’ effect that gives you quick exposure, recognition, more reviews and buzz and ultimately grows your business, which in the long-run can benefit SEO. But, again, paid ads do not directly impact SEO.
PPC or Pay-per-click advertising is a form of pay for performance advertising. You only pay when a potential customer clicks your ad to visit your website/app to discover more about your products or services.
Also, some advertising such as Google Local Services ads are billed by cost per lead. This is a more direct form of pay for performance advertising that allows you to determine whether each lead is a qualified or valid lead before you pay for the lead.
Finally, we, TiTech Marketing, do sometimes negotiate pay for performance marketing services. Contact us to discuss these opportunities.
There are many reasons why you may not see your PPC/paid ads when you search for them. The amount of daily budget you have designated can affect when and if your ads display at any given time and for any given search. Also, the geo-targeting may affect where your ads display. Additionally, the AI/ML smart bidding that we leverage may also avoid displaying ads to you specifically if the system determines that you are not likely to fulfill the goals of the campaign (i.e. convert). We suggest that you request a screenshot from us, as we leverage the advertising platforms’ ad preview tools allowing us to generate examples of your ads for you.
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