Frequently Asked Marketing Questions
Frequently Asked Questions
Here is a brief summary of the digital services our agency offers:
- Search engine marketing: Google and Microsoft ads
- Full-service SEO
- Facebook and Instagram advertising (SMM)
- Website design & development
- Analytics & Tag Manager implementation
- Website and marketing analytics
- Conversion rate optimization
- Content marketing
Every business and situation is different. That’s why we develop a custom package for each client based on their existing budget, business needs, the volume of competition, and a range of other factors. Please go to our Contact page and fill out your details to request a custom quote.
Our team collectively has decades of experience with SEO, PPC, Content Marketing, Digital Strategy, Web Development, Data Analytics, and much more. Rather than hiring an in-house digital marketing person to manage all of these responsibilities – you could instead, work with an entire team of specialists and experts harnessing their expertise in these specific areas to collaborate and drive results for you and your business.
SEO is short for Search Engine Optimization. It focuses on improving your website and content so you can get ranked higher on search results pages. Search engines, like Google and Bing, utilize algorithms that determine the relevance of certain pages related to search terms. We employ a range of tactics to optimize your page, rank higher, and increase your traffic.
There is no one-size-fits-all process or guaranteed timeframe to rank this highly. SEO can be complicated and it can take anywhere from 3-5 months to rank on the first page, even with the most relevant keywords. However, if you have a well-structured website and operate in a less competitive niche, you could be ranking on the first page of a Google search within 1-2 months.
We don’t sell followers and we highly advise against using any service that does. We believe that obtaining a following through these methods doesn’t directly assist in the growth and development of your accounts or your brand. For business success, it’s crucial to have an attentive and engaged follower base, which we can instead help you achieve through targeted ads and quality content.
Absolutely! We assist you in the development and optimization of your store on any social channel that supports this option. While we don’t manage the digital store ourselves, we do continue supporting you through every step of the process.
Even with a limited budget, there is still a wide range of marketing channels that could work for your business. Don’t hesitate to contact us, and we’ll explore different options to find an affordable channel that will work the best for you. Depending on your audience and level of competition it can be SEO, social media marketing, or even a lower-budget PPC.
Absolutely – we consider this a necessity. Having a Google My Business profile not only allows you to manage your business listing but also gives you another channel to engage with your customers in a multitude of ways and assists in developing your professional digital presence.
Remarketing is a highly targeted form of advertising focused on engaging with potential customers who have previously browsed your website or products. Through the use of user data or cookies, you can retarget these potential customers once they leave your website by showing them specific ads that are relevant to them.
This is a form of advertising that allows brands and businesses to pay the search engine to have their ads displayed at the top of a results page. When searching for a particular keyword or phrase, the ad will show up alongside the organic results.
This is a pay-per-click model (PPC) which means you don’t pay for the impressions, but rather the number of people that actually click through to your website.
It’s no secret that it pays off to be listed on the first page of search engine results. This form of advertising increases your website traffic through brand visibility, allows you to show up on your competitors’ keywords, and is highly customizable so you can target the most specific of audiences. Not to mention, you only pay when someone clicks on your link.
Yes – 100%! A website is essentially a digital door into your business and is more important to have now than ever. Having a quality and responsive website gives your business credibility on a larger scale. Additionally, it provides you with countless new ways to engage with your customers, a range of new marketing techniques, the ability to put your store online, and so much more.
Your input and vision are the foundation for your website design. It’s important for us to have an understanding of your business, customer base, and your goals so we can focus on creating a website that encompasses your brand, ideas, and values. We’ll ask you questions and provide updates throughout the building and design process.
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