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Superior Strategies
For Microsoft Advertising
& Bing Advertising management
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We Offer Superior Strategies For Microsoft Advertising & Bing Ads PPC Marketing
The world of paid advertising can be tricky to navigate on your own, which is why we’ve spent the last couple of decades (since 2000) developing strategies and experience for you to employ. With so many businesses advertising on Google via Google Ads, you may find Google’s competition is steep and feel it’s harder to stand out. Or maybe your impression share and ROI is maxed out with Google Ads to the point where you’ve reached the threshold of diminishing returns. But, you still want to gain more market share and further expand your brand. Or you just want to pay lower CPCs (cost-per-clicks).
If any of these describes you and your company’s current marketing position, then paid advertising on Bing and running PPC ads via Microsoft Advertising’s PPC platform would be a no-brainer next frontier.
When you run Microsoft PPC paid ads on Bing, you can also opt into advertising across AOL, Yahoo, MSN, Edge, Outlook and more. And, according to comScore, Microsoft Ads’ sites receive approximately 27% of all US desktop search traffic. You might say that that’s nothing compared to Google’s greater than 61%. But Microsoft’s 27% share still accounts for some 4.1 billion searches per month. There are bound to be untapped customer opportunities for your business. Can you afford to miss out on those untapped customer opportunities?
Thus, for the ultimate PPC marketer or the frugal click shopping PPC marketer, running Bing paid ads via our Microsoft Advertising services is essential. We offer expert, actionable plans in the following Microsoft/Bing paid advertising services:
- Microsoft/Bing Pay Per Click (PPC) Advertising Services
- Microsoft/Bing Search Engine Marketing (SEM) Services
- Microsoft/Bing DIsplay Ads Services
- Microsoft/Bing Dynamic DIsplay AdsServices
- Microsoft/Bing Performance Max Campaigns Services
Digital advertising platforms like Google and Microsoft are constantly evolving, updating, and changing. This creates a highly competitive market that forces you to continuously adapt to ensure you’re meeting your goals. That’s why having a partner you can trust to deliver the right results is paramount.
Why Pay For Microsoft Advertising Services or Bing Ads Management?
According to search engine studies, more than 100 billion searches are conducted every month. However, data analysis from the same study suggests that the #1 or top of page spot in any given search results for a particular query has a ten times higher chance of receiving a click than a result in the tenth position. In other words, the tenth search result has an average click through rate (CTR) of 2.7%, while the absolute top ranking search result gets an average CTR of 27.6%.
What this means is that if your business’s Bing or Microsoft search partners’ search result listing is sitting at position number ten in the search results and a competitor is sitting at position number one, 90% of that search’s traffic will never even see your business’s listing.
So, if you wish to rank higher and capture more visibility and business market share on Bing and other Microsoft partner sites, how do you ensure you’re routinely popping up at the top of your potential customers’ Bing search results?
The short answer is to run Microsoft Advertising and Bing Ads Pay Per Click (PPC) marketing, also known as Microsoft or Bing Search Engine Marketing (SEM) or Paid Search advertising. Running paid ads on Bing and Microsoft’s ads platform will ensure that your business listings will be able to rank at the top of search results for your potential customers.
What are Microsoft Advertising and Bing Ads Management Services?
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that allows businesses to bid on their targeted keywords in order to display their ads in the search results of Bing and its partner websites, including AOL, Yahoo, MSN, Edge, Outlook and more. Similar to Google Ads, this powerful online marketing platform offers a wide range of ad formats, targeting options, and audience reach, helping advertisers to capture high-quality leads and drive more conversions.
Features like audience retargeting, AI-driven ad suggestions, and integrations with tools like Microsoft Audience Network and LinkedIn targeting help Microsoft Advertising and Bing Ads ensure that your business’s ads get maximum visibility among relevant users with precise targeting and optimization. Experience higher click-through rates and conversion potential with a cost-effective approach using Microsoft Advertising’s innovative PPC capabilities.
With its cost-effective potential and unique integrations, Microsoft Advertising provides an excellent alternative for organizations looking to optimize and diversify their digital marketing dollars and reach beyond just Google’s ads platform and Google properties.
Benefits & Disadvantages of Hiring a Microsoft Ads Agency or Bing Ads Agency
Benefits of Running Microsoft Advertising
and Bing Ads PPC Services
Microsoft Advertising ads and Bing Ads PPC (Pay-Per-Click) or Bing SEM (Bing Search Engine Marketing) provide businesses with a smart and cost-effective way to connect with more potential customers. By advertising on Microsoft’s Ads platform and utilizing Bing Ads, advertisers can gain increased visibility, target specific demographics and experience numerous other benefits over only running paid search ads on Google. Advertising on Microsoft Ads and Bing Ads allows you to harness the unique benefits available on these platforms to gain an edge over your competitors who often are only running paid ads on Google. Thus, most companies are able to enhance their visibility, increase inbound lead volume and generate significant sales and revenue growth.
Untapped market
Microsoft Advertising ads and Bing Ads allow access to an expanded market, as they cater to millions of unique users who are not reached by Google Ads (AdWords).
Cost effective
The PPC model in Microsoft Advertising and Bing Ads offers cheaper bids compared to Google Ads (AdWords), making them more budget-friendly for businesses.
Less competition
With fewer advertisers competing for the same keywords, Microsoft’s platforms present better ad positions and potentially higher click-through rates (CTR).
Advanced targeting options
These platforms provide advanced demographic targeting capabilities, including age, gender, location, device type, or time of day.
Unique integration with LinkedIn
Microsoft Advertising has native integration with LinkedIn, enabling marketers to target potential customers based on their LinkedIn profile data.
In-depth analytics tools
With conversion tracking and reporting options available in both Microsoft Advertising ads and Bing Ads platforms, businesses can gain insights into their audience and measure their campaign’s effectiveness accurately
Flexible budget options
These platforms cater to businesses of all sizes by offering flexible daily budgets and bidding strategies tailored to specific marketing goals.
Exclusive Ad Formats
Microsoft Advertising features unique ad formats like Action Extensions, enabling you to better showcase your products or services and improve click-through rates and direct response.
In today’s competitive digital landscape, businesses like yours need to seize every opportunity to stay ahead, prompting many online advertisers to turn towards Microsoft Advertising ads and Bing Ads for Pay-Per-Click (PPC) or Search Engine Marketing (SEM).
Drawbacks of Running Microsoft
Advertising Ads and Bing PPC Services
While running Microsoft ads and Bing Ads PPC or Bing Paid Search will typically result in increased visibility and lead volume and sales growth for your business, it is crucial to be aware of potential disadvantages Microsoft’s ad platforms present before fully committing to their usage.
Lower search volume
Compared directly with Google Ads, Microsoft Advertising and Bing Ads’ properties combined have considerably lower search engine market share, which, if run alone, could result in reduced lead and sales volume and less visibility.
Limited audience reach
If solely running ads via Microsoft Advertising and Bing Ads, audience reach is significantly smaller than Google’s, which will affect your campaigns’ effectiveness.
Restricted targeting options
Microsoft Advertising and Bing Ads may lack some advanced targeting features readily available on other advertising platforms, such as Google Ads.
Limited support for third-party tools
Popular third-party tools integrations could be limited on Microsoft’s platform compared with its competitors, potentially impacting the performance tracking and reporting capabilities for advertisers.
Missing ad formats
Some ad formats may not be available on Microsoft Advertising or Bing Ads, compared with other online advertising platforms, which could restrict the ad variation, reach and creativity in designing effective campaigns.
Mobile ad exposure limitations
As most mobile users predominantly interact with Google properties through the Android operating system, advertisers only running ads on Microsoft or Bing Ads may miss mobile audiences.
Keeping the above disadvantages in mind will help your business make a more informed decision about whether to incorporate Microsoft Advertising ads and Bing Ads into your marketing strategies.
Are Microsoft Ads and Bing Advertising Management a Good Fit For Your Business?
Although Microsoft Marketing Services and Bing PPC Services can be extremely effective, they may not be suitable for everyone and every business. Small startups with limited funds might struggle to spread their advertising dollars across both Google Ads and Microsoft Ads simultaneously. Therefore, smaller businesses with smaller budgets may want to only advertise on Google Ads’ advertising platform.
Additionally, because of the lower search volume, your business may be wasting expenses on Microsoft PPC setup and ongoing Bing Ads management despite low ad costs to drive lower volume of leads and sales.
However, if your business has the additional marketing budget to spread among multiple platforms, then running PPC ads on Microsoft and Bing Ads’ platform would be a win-win. Our experienced paid search marketing consultants can create an optimized Microsoft Bing Ads strategy and campaigns that work hand-in-hand with your Google Ads and other marketing channels. Especially, if you and your company have tapped into Google Ads with a larger budget, running Microsoft paid ads quickly becomes an essential part of your advertising strategy and a key contributor to your business’s sales growth and success.
Platform-specific PPC Paid Search Services
Microsoft Advertising & Bing Ads Management Services
Microsoft Advertising Paid Search Ads (Bing Ads Paid Search Ads)
Advertise your business on Microsoft and all of its affiliated and partner sites like Bing, Yahoo, Edge, Outlook, MSN, etc. to get your business in front of potential customers and clients searching for services and goods like the ones your business sells or offers. Reach customers who may never be on Google, and advertise on a less competitive channel than Google. Ultimately, running concurrent advertising on Google Ads and Microsoft Bing Ads will ensure you reach the majority of customers and gain the most market-share.
Microsoft Display Ads (Bing Ads Display Ads)
Again, this channel is nearly identical to the Google Ads display ads channel described above.
Advertise your entire inventory of products on related websites within Microsoft’s display network, and the display networks of its partner sites.
Microsoft Remarketing Ads (Bing Ads Remarketing)
The best leads are often the ones already familiar with your brand, your site and your services. Microsoft remarketing ads put you back in front of prospects who have recently visited your web page and shown interest in what you offer.
Microsoft Dynamic Display Remarketing Ads (Bing Ads Dynamic Display Remarketing)
Dynamic display remarketing takes remarketing advertising one step further by analyzing the services your viewers are most interested in and putting those exact services back in front of them.
See this page for our – Google Advertising Services page
See this page for our – Facebook & Instagram Advertising Services (now Meta) page
Why Choose TiTech Marketing as your Expert Bing Ads Consultants?
Growth-Oriented
More than anything, we want to see you grow. To make this happen, we work with you to understand your business goals and timelines. This allows us to quickly deliver what you need now, generate a steady influx of new leads and sales for your business and to create a realistic strategy and plan for the future.
Partners not Clients
We partner with the businesses who want to work with us, because we understand just how important your contributions are and our collaboration is. We believe that the services you provide are just as important as our work to market and promote them in accordance with your goals. Our successes are only as good as yours.
Conversion, Leads & Sales-Focused
Our SEM agency is focused on helping you achieve your marketing and revenue goals through scalable customer acquisition. To help you meet your goals, we continually strategize, test, implement and analyze campaign, keyword and ad data to ensure you always have a competitive advantage in your business space and that you are getting as much real business as possible for your online advertising dollars.
Engagement, Customization and Personalization
Our Google advertising services are always customized and personalized to your business, your business goals and your competitive landscape. We engage with you or your team constantly to understand your business details and nuances.
By working with you and your company in this way, we are able to truly customize your Google Ads campaigns and ads to best target your potential customers, to best achieve your unique business goals and to get you the unfair competitive advantage to take your business to the next level.
With SEM and Paid Search, you need a partner that is willing to understand your goals and to truly collaborate with you to deliver the results you want. At TiTech, we are experts at building and optimizing conversion-driven, conversion-focused PPC marketing campaigns. We create advanced strategies and top quality ads and optimize and manage search ad campaigns for our partners day in and day out to help our partners to, not only rank high in search results and stay there, but to more importantly acquire new leads and sales and to scale their businesses.
Our Core SEM/PPC Paid Marketing Services
Search Engine Marketing (Keyword Search Campaigns)
More than just selecting which keywords to target, we build advanced strategies custom tailored to your needs and goals. Reach your audience and new customers and previous customers at scale exactly when they are searching online for the precise goods or services that you offer - all without compromising your budget or brand. This is the ultimate tool for targeting new customers and scaling your business.
Social Media Marketing (SMM)
Search Engine Marketing alone won’t grow your business to its maximum potential. Social media marketing requires in-depth strategy to help you make the right decisions and present a brand and products or services that speaks to your audience and the right audience. Get in front of your audience, new customers and previous customers when they are on social media. Get them to engage or reengage with your business.
Display and Video Marketing
Visualizing images or videos related to your products, services and brand is a multi-faceted approach in which figuring out where your audience(s) browses and what engages them is just as important as the image and video content you produce. Via Display and Video advertising your products, services and brand will be presented across thousands of websites in the form of image ads (display ads) or video ads. Get your audience, potential customers and previous customers to engage or reengage with your business.
Remarketing Ads
Remarketing ads are designed to put your product or service back in front of customers who have viewed them or others like them. This allows you to directly target interested consumers and maximize your marketing budget’s efficiency.
Local Services Ads (Google Guaranteed Ads/LSAs)
As a local business, you want to target people in your area .Using Local Services Ads, you’ll stand out on nearby prospects’ search results with a “Guaranteed” quality promise badge when they browse services like yours.
Dynamic Custom Analytics & Custom Reporting Dashboards
As a business owner, you’re up to your neck in work. We get it. We can customize reports for you so you can hone in on critical information quicker and make more effective, enterprising decisions.
Other PPC and SEM Related Services
Web Analytics + Custom Marketing Dashboards
Strategic Data-driven Paid Marketing Planning
We will analyze your current website and marketing metrics and use our findings to benchmark your businesses current reach, exposure and optimization. Then we generate a strategic roadmap to exponentially scale and increase your business sales and revenue.
Analytics Auditing and Recommendations
We’ll complete an extensive website audit of all key aspects such as current and previous analytics, user data, tracking codes, conversion rates and more so we can provide tailored recommendations on the best way to meet your goals.
User Data Insights and Business Intelligence (BI)
Get custom reports on user data and business intelligence including interests, behaviors, demographics, navigation tendencies, top products/services and more to help you better understand your prospects, your customers, your business and your market.
Events & Conversions Tracking, Analytics and Reporting
Using Google Tag Manager, ad platform conversion scripts, advanced custom phone call, SMS, form and chat tracking, video engagement, etc. we’ll identify and collect precise data based on current conversion events, user paths and other activities your website visitors perform.
We’ll then compile this data into comprehensive custom reports to give you the most relevant and actionable understanding of crucial analytics like web phone calls, text messages, form conversions, sign-ups, sales, revenue, etc. in conjunction with web and/or app traffic, and more.
Marketing Acquisition Analytics and Reports
Understand where your most valuable traffic comes from using our breakdown of key channels and metrics around search queries, search ad content, platform content consumption, organic searches, social visits, referrals, direct traffic, paid search effectiveness, display/image ads effectiveness, video ads coverage and engagement and much more.
Holistic Digital Advertising Analytics
Target and optimize your digital advertising by routinely reviewing advertising metrics and using that data to better segment and market to your audience and potential customers.
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Frequently asked questions
Digital advertising refers to any kind of promotional advertising or marketing that displays or promotes on digital channels. Typically, digital channels refer to any websites, search engines, apps or platforms that are connected to the internet or are accessible via digital devices such as computers, mobile phones, smart TVs, smart home devices, etc.
Search engine advertising is a relatively affordable and nearly instantaneous way to promote your business’s products or services to new potential customers who are actively searching for the products and services that your business offers. This means most any business small to large can quickly and affordably start to gain new customers and sales without a large financial commitment and with minimal risk.
We leverage the most current and advanced coding and tracking technology installed on your website or app to track any conversions you may need to track. This includes tracking and attributing phone calls, chats, SMS text messages, email contact forms, ecommerce sales, etc. back to the money you spend on your ads. We are proud to boast true loop back attribution capabilities to provide you with a clear view into ROI and the effectiveness of your advertising budget.
Directly, no. But, paid advertising can have a ‘halo’ effect that gives you quick exposure, recognition, more reviews and buzz and ultimately grows your business, which in the long-run can benefit SEO. But, again, paid ads do not directly impact SEO.
PPC or Pay-per-click advertising is a form of pay for performance advertising. You only pay when a potential customer clicks your ad to visit your website/app to discover more about your products or services.
Also, some advertising such as Google Local Services ads are billed by cost per lead. This is a more direct form of pay for performance advertising that allows you to determine whether each lead is a qualified or valid lead before you pay for the lead.
Finally, we, TiTech Marketing, do sometimes negotiate pay for performance marketing services. Contact us to discuss these opportunities.
There are many reasons why you may not see your PPC/paid ads when you search for them. The amount of daily budget you have designated can affect when and if your ads display at any given time and for any given search. Also, the geo-targeting may affect where your ads display. Additionally, the AI/ML smart bidding that we leverage may also avoid displaying ads to you specifically if the system determines that you are not likely to fulfill the goals of the campaign (i.e. convert). We suggest that you request a screenshot from us, as we leverage the advertising platforms’ ad preview tools allowing us to generate examples of your ads for you.
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