Are you looking to expand your business through an effective online marketing campaign? Collaborating with a proficient PPC management company can be an excellent way to achieve this goal. By leveraging their experience and expertise, they can tailor a strategy that aligns with your business aspirations. However, the challenge lies in selecting the appropriate company.
Choosing the right PPC management company demands a cautious and deliberate approach, as you don’t want to hastily opt for an agency that lacks the requisite qualifications and credibility
or charges exorbitantly without delivering results. Despite the urge to begin promptly, it’s important to take adequate time to make an informed decision. Read on to learn some basics about online PPC ads management and to discover five of the most important questions you must ask before hiring a PPC management company.
When You’re Hiring a PPC Ads Management Company, First, Don’t Forget to Learn What PPC Advertising is:
PPC (Pay-per-click) advertising is a digital marketing strategy where advertisers pay each time a user clicks on one of their ads. It is a model of online advertising used to drive traffic to websites, in which advertisers pay each time their ad is clicked rather than paying for impressions or views.
Before You Begin to Hire a PPC Ads Management Firm, Know The Benefits of PPC Advertising
Here are the top benefits of PPC advertising.
- Instant Visibility: With properly optimized PPC marketing services, your ads can appear at the top of a search engine’s result pages almost immediately after setting up a campaign.
- Targeted Advertising: PPC ads allow you to target your ads to specific audiences based on location, device, demographics, interests, and more.
- Measurable Results: Properly set up PPC ads campaigns provide detailed metrics that allow you to track your campaign’s performance, including impressions, clicks, conversions, and cost per acquisition or lead.
- Cost-effective: Well-optimized PPC advertising can be truly cost-effective because you only pay when someone clicks on your ad, giving you and your business true pay-for-performance marketing.
- Flexible: The right PPC advertising setup and optimizations allow you to adjust your campaigns in real time based on performance data.
- Brand Awareness: Even if someone doesn’t click on your ad, they may still see it displayed on their screen, giving your brand free brand awareness.
So Now That You Know What it is and Some of its Benefits - How Do You Evaluate a PPC Ads Management Agency?
Top Questions to Ask a PPC Management Company:
Here are some questions you must ask a PPC management company before hiring them.
1. What PPC Advertising Services Do You Offer?
The first thing you need to ask a PPC management company is what services they offer. The services aspect comprises two dimensions.
Initially, you need to determine if the company is equipped to cater to all your requirements for your PPC strategy and scale. Perhaps you need graphics or images for your ads, but the agency offers copywriting services only, their assistance would be limited. Similarly, if you aim to run PPC ads on Google and social media but the agency only handles Google, you might have to seek alternative options.
Secondly, the services dimension extends beyond PPC. If you appreciate the company’s work and build a quality relationship, then in the future can you potentially expand your collaboration to encompass SEO, website design services, or other forms of digital marketing? Partnering with a single online marketing services company or agency brings with it efficiencies, better performance and often cost savings. Although this may not be a priority for you currently or in the future, it will save you the effort of researching new agencies if you decide to outsource additional aspects of your marketing services.
2. Are You Experienced in PPC Ads Management in a Particular Industry?
While navigating and utilizing various ad platforms is important, expertise in PPC advertising extends beyond this fundamental knowledge. It encompasses having an intimate understanding of your business and your target audience. By hiring a PPC expert who has prior experience working in your industry, you can gain valuable insights into the nuances that make your business and audience distinctive.
An experienced PPC professional with knowledge of your specific industry will be able to identify small details that may be unique to your business, such as particular phrasing used, regulatory compliance requirements, favored topics by your audience, or seasonal trends. Having a PPC management company that can understand these nuances can elevate your advertising strategy and give you a competitive edge getting you optimized faster and drive leads or sales faster as well.
This doesn’t mean that a great PPC ads management agency can’t perform well in an industry with which they do not have direct experience. To the contrary, a truly experienced pay-per-click ads management firm will be able to handle most any industry. But finding a truly experienced and expert ads management consultants is not so easy. Very few paid ads management companies are like TiTech Marketing and truly have broad experience and expertise enough to handle most any industry.
3. How Will We Communicate About SEM Metrics and PPC Ads Performance?
It’s important to remain informed about the progress of your PPC advertising campaigns to stay up-to-speed on how your money is being spent to maintain your peace of mind. Therefore, your agency ought to be willing to establish a clear communication plan that includes regular updates, such as scheduled monthly reports, monthly phone calls to review the data thoroughly or video calls. Sometimes a simple email once or twice a month is sufficient.
Additionally, the PPC management company should communicate any significant updates or changes to the strategy as they occur to ensure you’re aware of any developments as they arise.
Just ask your potential PPC management agency how you can stay abreast of your ad spend and results.. A good professional PPC agency will work with you to get the type(s) of updates and communications you would like to see and receive.
4. What Tools Do You Use to Manage PPC Ads for Your Partners?
High-performing, experienced PPC services agencies employ various tools to develop, monitor, and optimize campaigns. Some of the tools that these agencies utilize include Google Keyword Planner, Google Ads, Google Tag Manager, Google Analytics, Google Trends, Ahrefs, Ravel Tools, WhatConverts and Infinity among others.
The more experienced, more advanced, and more capable online advertising services companies have customized tools, such as TiTech’s SEO Accelerator website SEO optimization tool, TiTech’s Lead Catalyst call and conversion tracking and multi-channel attribution tool, TiTech’s fully custom analytics dashboards and TiTech’s partner’s co-built Hiveiron feed management tool.
Speak with the prospective online paid advertising company and ask them to explain and compare the features of each of the tools. The tools they use should be in line with your goals, the size of your business, fit your budget, etc.
5. How Should I Expect to Pay for My PPC Ads Management Services? What Pricing Structures Do You Offer for PPC Advertising Services?
While it’s possible to earn back the money you’ve invested in your ads and make a profit, it’s not a guaranteed outcome, particularly if you offer very low-priced products in the few-dollars-each range, you provide a service or product that has little or no demand, or your business already has an abysmal online reputation.
It’s unwise to exceed your budget with the expectation of a significant return on investment (ROI). However, selecting the cheapest option purely based on price rarely yields optimal results, as the least expensive services often don’t result in great ROI. Essentially, if you opt for a cheap service, you often end up with exactly what you paid for, cheap or unsatisfactory results that have a terrible ROI.
If this happens to you, not only will it put a bad taste in your mouth about PPC, but it will detrimentally impacting your investment and your business and unfairly make you averse to running online advertising in the future. This would be a shame as many clients who have been ‘burned’ in the past, develop a fear of and develop a false belief that paid ads do not work. But, with the right, experienced company, they absolutely do work.
We’ve heard many partners convey horror stories of terribly run PPC services that brought in zero results, making them feel completely robbed. But real quality PPC services companies that produce real ROI for businesses consistently do exist. You just need to find them with carefully asked questions. Of course, again, choosing the most expensive option isn’t likely to get you the absolute highest ROI either. As with most things, there’s a point of diminishing returns, and again, in order to remain profitable and not waste money, you’ll want to find an experienced professional PPC marketing services company that is priced reasonably.
Professional PPC services agencies typically offer at least a couple of different fee structures. They may charge a flat fee or a percentage of your advertising spend. This flat fee usually ranges from $500-$7000 or more per month and often includes a setup fee that can range from $1000-$4000 or more depending on the complexity of your business’s requirements.
It’s crucial to keep in mind that the cost of your ad spend is not normally included in the agency’s marketing services fees, so remember to factor this in when budgeting for PPC ads management services. Most PPC management companies would suggest that you run a budget of, at the very least, about $10 per day to be able to hit efficiencies and see some results.
Some more advanced ads management companies that service larger companies often work with larger partners to settle on a custom pricing structure that takes into account the actual tracked results of the managed PPC campaigns and the growth of sales and revenue. This is the ideal approach that works best for larger companies poised for big growth and who want to partner with a PPC ads agency that will be incentivized to grow with them.
A couple of examples of this kind of custom pay-for-performance pricing structure include a graduated percentage fee of revenue, profit, or sales or a set fee per location, store or market. If you are a larger advertiser, who needs a more flexible and performance-based fee structure, a seasoned advertising agency with integrity will work with you to come up with a custom fee structure that best aligns the ads management agency’s goals with those of your company’s.
Ultimately, for any company, small or large, you need to ensure that you hire a PPC advertising agency that is able to offer you a quality service that fits into your budget and best aligns with your company’s goals and vision.
Final Words About Hiring a PPC Ads Management Services Company
We hope this article gives you some helpful insight into how to initially approach a PPC ads management company.
TiTech Marketing is one of the best PPC management companies and one of the most experienced Google Advertising/Google PPC marketing companies in Atlanta, having proven themselves since 2012 and before with many clients, large and small, across multiple industries and businesses locally, nationally, and internationally.
Our company was founded by one of the most experienced Google Ads PPC consultants in Atlanta, who started optimizing his first Google Ads account in 2000. Our boutique digital ad agency is comprised of a small but experienced team of highly professional PPC experts who literally have decades of real PPC optimization and management experience and expertise. Not all PPC ad managers are equal. With us, you won’t have to learn that lesson the hard way.
To learn more about our professional PPC advertising services, schedule a free strategy consultation to meet and discuss your requirements and how we can help you and your business.
