Your website is often the first impression a potential customer has of your business. According to research, 88% of users are less likely to return to a website after a bad user experience. The good news? With well-crafted content, you can not only engage visitors but also drive meaningful actions that result in growth.
If you’re stuck wondering what type of content to create, we’ve compiled 10 expert-recommended website content ideas to help you stand out.
Whether you’re looking to improve SEO, increase page engagement, or boost conversions, these suggestions have you covered.
1. Create Data-Driven Blog Posts
Blogging is one of the most reliable ways to drive traffic to your website. HubSpot reports that businesses that blog receive 55% more visitors than those that don’t. Focus on creating informative, data-backed posts that provide tangible value to your audience. For example:
- Analyze trends within your industry and share actionable insights.
- Use case studies or surveys to provide original data that’s useful to your users.
Pro Tip: Consistently update your evergreen blog posts to maintain SEO relevance.
2. Use Customer Testimonials and Case Studies
Nothing builds trust with potential buyers like seeing real-world examples of your success. Case studies and testimonials show your audience what your product or service can genuinely achieve. For example:
- Feature a carousel of quotes and testimonials on your homepage.
- Include detailed case studies showcasing how your offerings solved a particular challenge for a client.
Ensure these success stories are detailed and address key pain points your audience may have.
3. Develop a Resource Hub
Position yourself as an authority in your niche with a resource center packed with guides, eBooks, whitepapers, and templates. Not only does this content educate prospects, but it also motivates them to provide their email in exchange for valuable resources.
Why It Works: Search engines love well-structured, long-form content. You’ll also boost lead generation efforts with content accessible through gated forms.
4. Use Videos for High Engagement
Did you know that pages with video have an 88% higher average time spent on-page? Whether it’s a how-to guide, customer story, or explainer video, video content captures attention and conveys complex messages quickly.
You could:
- Add a welcome video to your homepage.
- Develop product demo videos that showcase features and benefits.
- Share behind-the-scenes content that humanizes your brand.
5. Publish FAQ Pages
Your audience is likely asking the same questions repeatedly. FAQ pages not only resolve their queries but also help improve your website’s SEO. This is because FAQ pages often answer long-tail queries directly tied to user search intent.
Quick Tip: Use tools like AnswerThePublic or Google’s “People Also Ask” feature to discover common questions in your niche.
6. Create Interactive Tools
Interactive content invites visitors to actively participate, making their website experience both memorable and engaging. Examples include:
- Cost calculators.
- Personalized quizzes (e.g., “Which product is right for me?”).
- ROI or savings calculators related to your product/service.
This type of content can also generate leads by asking users to submit their email to see results.
7. Write Long-Form Content
Search engines favor comprehensive, long-form content. Content longer than 2,000 words generally ranks higher on Google. But that doesn’t mean it should be stuffed with filler. Focus on delivering in-depth content loaded with facts, statistics, expert opinions, and actionable advice.
For instance, create an “Ultimate Guide” that breaks down a complex process step-by-step. Pair it with a downloadable PDF version for added lead generation.
8. Offer Exclusive Subscriber-Only Content
If you’re looking to build a loyal audience, consider creating content exclusive to your subscribers:
- A weekly newsletter packed with the latest industry updates, actionable tips, and valuable resources to help you stay ahead.
- Plus, enjoy exclusive perks like special discounts, insider access to new products, or early notifications about pre-sales—available only to our email subscribers!
This strategy nurtures relationships while giving users an incentive to stay engaged with your brand.
9. Leverage User-Generated Content (UGC)
Increasingly, consumers trust recommendations from other users over branded advertising. Encourage your customers to share their experiences through user-generated content, such as:
- Photos of customers using your product, showcasing how it fits into their daily lives or solves a problem for them.
- Detailed reviews and unboxing videos that highlight the features, quality, and overall experience of your product.
- Social media posts tagged with your brand’s hashtag, where customers share their genuine feedback, creative uses, and excitement about your product.
Highlighting UGC on your site strengthens trust and helps build community.
10. Optimize Product Descriptions
Effective product descriptions are crucial, whether you’re selling physical goods or services. Instead of generic details, focus on highlighting:
- How your product solves problems: Clearly explain the specific challenges your product addresses and how it provides effective solutions. Highlight the real-world benefits it offers to users.
- The unique features that set it apart: Emphasize the standout features or innovations that differentiate your product from competitors, showcasing why it’s the better choice.
- High-quality visuals and videos to accompany descriptions: Use professional images, infographics, and engaging videos to demonstrate the product in action, making it easier for customers to understand its value.
For example, expert marketers recommend including keywords strategically within product descriptions for better SEO rankings, enhancing both discoverability and sales.
Actionable Steps to Build Compelling Website Content
With these 10 website content ideas, you’re equipped to engage your audience and improve your website’s performance. To get started:
- Conduct an audit of your current website to identify content gaps.
- Prioritize content creation based on your audience’s needs and business goals.
- Partner with skilled content creators or an agency to ensure high-quality outcomes.
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