In a world where Google is ruling the digital marketing scene, Microsoft Advertising, formerly Bing Ads, offers a creative and worthy platform to reach a diversified audience. Building a perfect Bing Ads campaign takes a strategy alongside intense knowledge of the platform’s powerful features.
In this blog, we will dive into the universe of Microsoft Marketing and see how the platform can optimize your campaigns toward success.
We will look into everything from ad groups to copy, and landing pages to target audience, to help you achieve the best ROI from your Bing Ads campaign.
What is Microsoft Marketing?
Microsoft Marketing is a robust PPC (pay-per-click) advertising platform that lets businesses promote their services and products via the Microsoft Search Network, which is inclusive of the search engine, Bing.
With billions of users searching for answers to their questions on Yahoo and Bing, Microsoft Marketing delivers a powerful space for businesses to enhance their digital presence to reach out to potential customers.
The following are a few salient aspects that Microsoft Marketers should know well about:
Ad Campaigns
Microsoft Advertising lets you design and manage ad campaigns to target precise audiences. Those campaigns can be crafted to achieve diverse goals, for example, drive website traffic, maximize conversions, or boost brand awareness.
Identify the untapped market potential and tailor your campaigns accordingly, as Bing users tend to have higher purchasing power, making them valuable prospects.
Keywords
Similar to what is in Google ads, Microsoft Advertising also relies on keywords to showcase your ads to users with relevant terms in their searches. Appropriate optimization of keywords is an essential part of making sure your ads reach the audience you are looking for.
Research keywords and make use of Bing’s Keyword Planner to recognize relevant keywords for your industry. Concentrate on long-tail keywords that match your services and products. Decipher the intent of the Bing users’ searches to build your keywords to align with their queries.
Ad Copy
The ad copy in your advertisement is the first impression of your business for the potential customers. Making urging and relatable ad copy can remarkably impact the click-through and conversion rates for your brand.
Bing Ads lets you use ad extensions like Site Link, Callout and location extensions to help you provide more details and to level up the appeal of your ad.
Why Use Microsoft Advertising?
When the term ‘digital marketing’ is taken, the first platform that comes to mind is Google Ads. Although Google Ads is a highly capable tool, most smart advertisers also make use of Microsoft Advertising to complete their efforts in digital marketing. Below are a few reasons why you should take on Microsoft Ads.
Less Competition = Lower CPCs.
Brands and businesses can leverage Microsoft Advertising to tap into a space with less competition, which is a major advantage. Although digital marketers prefer Google Ads, Microsoft Advertising gives lower CPCs (costs per click) because of lesser competition. Microsoft Ads can end up being the best budget-friendly solution for your advertising strategy, making it an appealing option for businesses to optimize their advertising costs.
Bing Ads is notably less costly than Google Ads for a wide range of keywords, making it the most affordable platform for a few marketers.
A Distinct Audience
Microsoft Ads lets you approach a unique user base. There are millions of users conducting searches on Bing and Yahoo, amongst which you can find your potential customers who might not access Google as a primary search engine. With the diversification of your marketing strategy, your business can widen its reach and create connections with a distinct segment of the target audience.
Google is ranked at the top for the most-visited multi-platform web properties in the US, with more than 278 million visitors, which is not inclusive of just searches, but YouTube, Gmail, Hangouts, Maps, and Google Play.
On the other hand, Microsoft’s audience is 16.6 billion monthly searches on PCs, with over 749 million unique users, which consists of 63 million users that Google does not. To add to it, the audience of Microsoft is comparatively more educated and affluent, with one-third of MS users in the US having over $100k household income.
MS Advertising Tools
With Microsoft Advertising comes a wide spectrum of tools and features to support marketers refine their campaigns. These instruments include ad extensions, scheduling, and more. These features let you design well-targeted and efficient ad campaigns.
MS Services Integration
Microsoft Ads offers seamless integration of MS Suite, which includes MS Ads Editor and Merchant Center, which makes it convenient to look after the advertising efforts and acquire valuable insights to optimize your campaigns.
Productive Data & Demographics
Microsoft Advertising offers valued demographic targeting options, allowing you to connect with users based on gender, age, and location. It also provides in-depth data and insights into the performance of your campaign, which lets you make informed decisions to maximize your advertising efforts.
Bing- A Powerful Thing
With Bing being the second largest search engine in the US, MS Advertising allows you to reach out to a wider audience consisting of more potential customers. Bing is letting users access GPT-4 for free, which means rising numbers of users. The Bing Chat by MS is powered by GPT-4, customized for search.
Conclusion
Now you know the unique benefits Microsoft advertising brings to the table. If you have not started using Microsoft marketing it is high time to do so.
By strategically choosing your keywords and carefully crafting your ad campaigns Bing Ads gives you a chance to take your business to the right audience with less competition. So without further ado get started!
Ready to Take Your Advertising to The Next Level?
We understand how hard it can be to focus on marketing while you have all your core activities to take care of. Hence, TiTech Marketing is here to help you in your marketing efforts.
With over two decades of experience, we bring proven expertise in web design, SEO, and PPC marketing. Contact us today for a free online marketing strategy session and learn how we can work growth to propel your business toward success.
