With more complex and mixed digital marketing tactics and strategies, the traditional understanding of social media marketing seems to be changing drastically. But does it mean that SMM as we know it is dying? If you’re only interested in the direct answer, here it is: no, SMM is not dead and won’t be for a long time.
The thing is, social media trends have changed drastically over the last few years. What was working in 2016 is no more applicable to your new strategy.
The number of social networks and channels is constantly growing, and “quality over quantity” is becoming more real than it has ever been. What platforms are you going to use now? Only a few companies can afford using dozens of them actively. And passive use is sometimes worse than anything. So what are your platforms of choice?
Pay attention that your users hanging out on a specific platform don’t make it a good fit for your business. If you can’t use a channel to provide people with valuable content, be careful: it can be just silly to push paid ads and hope for the best.
You may have 10 times more potential users on TikTok rather than Quora, but Quora can still work better for you if you give users evergreen content that also ranks super high on Google due to the Q&A snippets gaining priority.
So think wisely and choose the platforms carefully. Remember that content quality matters just as much as the distribution channel and keep the balance.