The US dental service market reached $ 130.30 billion in 2022 and is expected to reach up to USD 216.33 billion by 2030. These figures demonstrate how fast the industry is growing and how intense the competition is.
Now, as a dental clinic owner, you would know that conventional methods of marketing and exceptional customer service aren’t enough to stay ahead of the competition. That’s where PPC marketing comes in.
In this blog, we will look at how you can elevate your dental business with the help of PPC marketing.
What is PPC Marketing and Why It Works for Dental Businesses?
PPC marketing is a form of online advertising where you pay a fee each time someone clicks on your ad. These advertisements usually appear on search engines like Google or Bing, which are among the most popular platforms with Google covering 98% of the market. Alternatively, they can also appear on social media platforms like Facebook and Instagram, and across other partner websites like YouTube.
But before delving into the specifics of PPC strategies, let’s understand why PPC marketing is particularly effective for dental businesses.
1. You only pay for what you get
The best thing about PPC marketing is that you only have to pay if someone clicks on your ad. Hence, you don’t spend a dime if no one clicks on your ads, making it a highly cost-effective method of online advertising today.
2. Local Targeting Made Easy
Another reason PPC is an incredible marketing tool for dental services is the fact that most customers are local. People rarely go to another city for their doctor’s appointment hence, they opt for services nearby.
PPC marketing on platforms like Google and Bing can help you target specific geographical areas in your ad campaigns, ensuring high visibility to your actual patients.
3. Immediate Results
What makes PPC marketing so lucrative for any business is that you can get results from the moment you make your campaign live. Unlike SEO and other forms of marketing, which can take months to show concrete results, PPC can make it happen in a matter of days when done right.
4. Advanced Targeting Options
PPC marketing also enables you to use advanced targeting options based on demographics, device preferences, and even search behavior to target specific audiences. This ensures your ad is seen by the right people at the right time—whether they’re looking for teeth whitening services or searching for an affordable pediatric dentist.
Steps to Improve Your Dental Business Using PPC
Now that you know what PPC can do for your dental business, let’s focus on how you can leverage it for your business.
1. Choose the Right Keywords
Keywords are the terms people input into the search engine to look for anything. Keywords are the foundation of any PPC campaign without the right keywords, there is no chance of success. Hence, you must get them right.
Start with keywords that focus on the services you offer, such as teeth cleaning, emergency dental care, or teeth whitening treatments. Don’t forget about the local keywords, as they will help you narrow down your target area. For example, opt for keywords like Miami dentists or dental clinics in Florida.
It is also a good idea to include some long-tail keywords that will help you give a more targeted approach and lower your competition. For example, go for keywords like family dentist open on Saturdays or affordable teeth cleaning in Chicago. Don’t overlook the importance of negative keywords. These are the words you don’t want your ads to show up for, as they don’t result in leads or conversions.
Use keyword research tools like Google’s Keyword Planner or SEMrush to identify search terms relevant to your business.
2. Create Compelling Ad Copy
Once you have the keywords list, the next step is to build your ad copy. This is where all your creativity comes in. Focus on creating a compelling ad copy that showcases what you offer and what makes you different from others.
Ensure it is concise and addresses key patient concerns. Always include a CTA and reviews to increase the credibility of your ads. CTA tells viewers what they need to do to reach you.
3. Pay attention to Landing Pages
A great ad is only effective if it directs users to an equally captivating landing page. So make sure the webpage linked to your ad matches its specific offer or focus and is optimized to load quickly. If you’re running a PPC campaign for teeth whitening, send visitors directly to your teeth whitening services page—not your home page.
The landing page ought to:
- Load quickly
- Include a booking form or contact information
- Feature patient testimonials or reviews
- Ensure your website is mobile-friendly (many searches for dental practices happen on mobile devices)
4. Leverage Ad Extensions
Ad extensions provide additional information below your ad and make it more enticing. Some extensions useful for dental practices include:
- Location Extensions to display your practice address
- Call Extensions so mobile users can call your practice directly
- Sitelink Extensions to link to specific services (e.g., “Emergency Services” or “Pediatric Care”)
5. Set Up Retargeting Campaigns
Not everyone who clicks on your ad will book an appointment immediately. Retargeting campaigns allow you to show ads to users who previously visited your site but didn’t convert.
Offer an additional incentive in your retargeting ads, like discounts on first appointments, to bring them back.
6. Keep an Eye on Things
Don’t just yet take a relaxing breath, your work doesn’t end when you launch a campaign. You need to monitor your performance metrics to identify areas for improvement. Are you spending too much on certain keywords? Is your ad copy underperforming? Data-driven tweaks can drastically improve your ROI over time.
It is also a good idea to hire a professional PPC agency to handle the analytics, as they know what they are doing and can guide you to achieve the desired results.
The Future of Dental Marketing with PPC
Dental marketing is evolving, and PPC advertising is at the forefront of this transformation. It offers unmatched precision, flexibility, and impact—making it an essential tool for your practice.
Don’t wait to enhance your online presence. Start experimenting with PPC to bring more patients through your door and cement your place as a leading dental provider in your community.
Leverage The Power Of PPC Marketing With TiTech LLC!
Sometimes it can be overwhelming to do everything yourself, that’s why TiTech Marketing is there for you to take care of your social media.
With over two decades of experience, we bring proven expertise in web design, SEO, content, and PPC marketing. Contact us today for a free online marketing strategy session and learn how we can work growth to propel your business toward success.
