Taking a brand to the worldwide stage takes a lot of logistical effort. Strategizing your marketing structure is vital in an ever-changing social landscape as you step up. Everything plays a crucial role in marketing internationally, from planning, documentation, and team alignment.
Start by using your current social media marketing strategy as a blueprint for other countries, cultures, and languages. If you want to have a strong presence or a separate account for different countries, each of them requires an approach for itself.
Let’s take a step ahead and discuss how to make your global social media marketing plan a success.
1. Decide your social media goals
A plan without a goal is just a wish!
A social media strategy without goals is like a lost ship in a storm with nowhere to reach. A plan might give momentum, but without a goal, there is no direction.
You need to have your social media goals to understand when your strategy is successful, and to realize when the direction needs a shift. Goals in terms of social media can help you prove ROI.
Take a look at a few of the common global social media strategy goals and the metrics that identify them:
- Boosting brand awareness: Reach, followers, impressions.
- Improving community engagement: Engagement rate, followers, shares, comments, clicks.
- Growing your audience: Followers, shares, engagement rate.
- Backing web traffic: Conversions, website traffic, clicks, click-through rate.
Confused about how to decide on goals? Take a look at your wider business goals and think about what you have to focus on through each of your social media channels. And then, make SMART goals, Specific, Measurable, Achievable, Relevant, and Time-bound, that help you track your progress.
2. Build a global social media marketing team
When you assemble your social media team on a worldwide level, there are several aspects to consider to make the team perfect. Who will manage the team? What culture do they specialize in? Do they belong to the regions that they post from? Answers to all these questions are important.
To expand your marketing team globally, make sure to be dependent on native speakers and regional experts, particularly if your strategy involves building a community.
In case if you are a part of multiple industries and have multiple experts who can add value to your posts, give your team visibility into your work. With more experts comes more insights.
Consulting a social media specialist with a team across the globe can help make your content more visible and effective.
3. Choose your social profiles
Social media platforms do not come in a “universal size.” You need to identify which platform your audience uses most, which can change based on the market location and audience demographics.
Research is necessary for your global brand to identify the markets that are to be targeted. Following are some tips to consider:
- Platform popularity/availability: Based on monthly active users, with 2.9 billion active users, Facebook is the most popular social media platform globally. But in China, Meta is banned, and they have alternatives like WeChat and Weibo. While LinkedIn is the world’s largest professional networking site, Xing is the platform the market prefers to reach German job-seekers.
- Target demographic: Different age groups are likely to use specific social media platforms over others, however, there’s always some crossover. To target a younger audience, TikTok and Instagram are best. Facebook will be the key to opening your brand’s door to a slightly older audience.
- Your team & resources: Various social media platforms are a portal to different formats of content, and to leverage them, your team should have the right resources. For instance, TikTok and Instagram involve specific skills like video editing and visual storytelling.
4. Explore your brand voice and motto
Expanding a business internationally requires a brand check on assets, phrases, and brand persona. The words you use in a social media post, the logo, and more can have different meanings in different countries, and therefore you should be carefully creative with them.
Your overall brand and virtual assets, including the brand name, logo, and even colors, should not have any cultural barriers. Consult a local expert to give your brand values and taglines the regional relevance they require to connect with the market.
Modify your English vocabulary to accommodate non-native speakers. Terms and phrases that may confuse people should be avoided, and the pop culture references you use should be relevant to the regional audience.
5. Select and execute strategies to reach your goals
Each social media platform you choose to market on should be right and relevant for your industry. The content needs to be creative and strategic to ensure it reaches your audiences effectively.
Working with content creators locally can help you find your audience through an amiable face with whom they are familiar and who they trust. Creators’ life depends on the content they create to entertain, educate, and connect. Hiring them would be the best to make relevant content, particularly if the audience is younger.
Brands should focus on short-form video content to reach regional audiences through social media platforms like Facebook and Instagram. Consumers find this format 2.5 times more engaging than long-format video content.
Time to go worldwide
These tips will empower you to open the portal to the global audience via social media. Make sure you are scheduling your posts in local time zones for the content to work effectively. Keep a tab on what’s trending and create relevant content to reach more audiences.
Make sure you are collaborating with the right people who can take your brand to a global stage successfully. Rest assured, they will take care to keep an eye on the analytics and strategy, to improvise your content and achieve your social media marketing goals.
Leverage The Power Of Social Media Marketing With TiTech LLC!
Sometimes it can be overwhelming to do everything yourself, that’s why TiTech Marketing is there for you to take care of your social media.
With over two decades of experience, we bring proven expertise in web design, SEO, content, social media, and PPC marketing. Contact us today for a free online marketing strategy session and learn how we can work growth to propel your business toward success.
