Getting a 10/10 quality score for Google Ads is a holy grail for marketers and business owners worldwide. Not without reason, having a perfect quality score means enhanced ad visibility and low cost-per-click CPC. Also, Google Ads have an ROI of 8:1, making it one of the most popular forms of digital marketing today.
While this is lucrative, the only question is how you can achieve it for your campaigns. That’s why we are here today with this article.
Here we will explore what a quality score entails, why it matters, and how you can achieve it. So, let’s get started!
What is a quality score?
Quality score is a metric scale that ranges from 1 to 10, where 10 is the best you can achieve. Quality score is used to measure the quality and relevance of your Google ads and landing pages
.
Quality score is measured using three main factors:
- Expected click-through rate : It’s Google’s prediction of the percentage of users who will click on your ad based on your past campaigns. It is a great indicator of the relevancy of your ad campaigns to the search query.
- Ad Relevance: Ad relevance is all about whether your ad matches the user’s search intent. For example, if the user searches for sneakers on sale, and your ad is for best coffee in Miami, your ad won’t hit the relevance factor.
- Landing page experience: Landing page is the website page where the user is taken to once they click on your ad. This parameter focuses on the quality of the landing page, its relevance to the ad, loading speed and user experience.
Google gives all these components ratings by comparing your ad to your competitor’s ad of the past 90 days.
It gives each component rating as below average if they are worse than the competitors, average if they are the same as the competition, and above average if they are better than the competition.
Why Quality Score Matters?
Achieving a good quality score on your Google ads takes time, effort, and experimentation. So knowing why they matter gives you a boost to persuade higher scores. Here’s why they matter:
Lower Cost: Most businesses have a tight marketing budget, and lower cost on ad campaigns matters. Having a high quality score means you have a lower cost per click, reducing your overall expense.
Better Visibility: Google prioritizes placing higher quality ads on top of the page, so you have better placement chances. Since the first organic result on Google typically receives around 27.6% of clicks, and the click through rate reduces as you go down, the placement of your ad plays a vital role in your campaign success.
Better Leads: With a high quality score, your ads are more likely to show up when a search is being made than your competitor. Doing so consistently also ensures you can get more customers in the long run.
How to Improve Your Quality Score?
Now that we know how crucial quality scores are for the success of your ad campaigns. Let’s get down to the exciting part. How to get the perfect quality score. Here’s how you can achieve that:
1. Create a Tailored Ad Copy
Keywords are the building blocks of any ad campaign. However, merely adding the keywords to your ad campaign won’t cut it.
You need to include them in your ad copies. It significantly increases ad relevance and also improves the user experience, as you can figure out why the ad is relevant to what they are looking for easily.
Let’s say your target keyword is weight loss products, include that in the heading of your ad copy to increase relevance of your ads.
2. Pick the right Landing Pages
Your landing page is where the actual conversions happen. That’s why you must choose the right landing page that aligns with the target keyword and your ad copy. Let’s say you are selling herbal supplements and running an ad campaign for weight loss products. So ensure your landing page is of weight loss product category, rather than homepage or contacts page.
3. Use Ad Extensions
Ad Extensions are an incredible Google ad feature that allows you to add more information about your business to your ad copy beyond the prescribed word limit of your ad copy.
So, use as many ad extensions as possible for your ads. Whether it’s contact information, call outs or other extensions, they give you the opportunity to increase your ad value and also your quality score.
Google considers ad extensions when calculating your quality score. Therefore, don’t make the mistake of missing them.
4. Don’t Forget About Negative Keywords
Negative keywords are those search queries on which you don’t want your ads to show up, as you will get irrelevant queries. They help you cut unwanted costs and fine tune your leads. For example, you are selling an online course on Pilates. So, you can put free courses as a negative keyword, which will help you find better relevant leads.
5. Keep Optimizing Your Ads
Lastly, always be ready to optimize your ads. It never works if you just run an ad campaign and wait around for the magic to happen. Keep tracking the metrics and quality score on a regular basis and update your ad copies. Test different versions to see what works best with your target audience and search engines.
Bonus Tip: You can also hire a marketing agency specializing in PPC marketing to take care of your Google Ad campaign. They have the experience, expertise, and creativity to ensure your Google ads are worth the money you spend on them.
Leverage The Power Of PPC Marketing With TiTech LLC!
Sometimes it can be overwhelming to do everything yourself, that’s why TiTech Marketing is there for you to take care of your advertising.
With over two decades of experience, we bring proven expertise in web design, SEO, content, and PPC marketing. Contact us today for a free online marketing strategy session and learn how we can work growth to propel your business toward success.
